Need PR agent to assist?
Your art is only as good as your publicity presence. As an artist, do you intent to stagnate ‘in a small pond’ forever, or `swim out to sea’ and become a renowned international artist?
How committed are you? Can you do it on your own? Besides time to paint, have you spare time to do your own promotions, advertising, etc. If your art is considered fantastic and you haven’t a patron, perhaps you could find yourself a professional PR to handle media, exhibit promotions, etc?
There is a difference between agents. Singers and actors are also considered artists. We are talking about agents that specialize in promoting fine visual art artists. There are very few. Some countries don’t even have any. Most PR agents in the telephone book (yellow pages) do business seminars and design project T-shirts! So it may be hard to find one that exclusively promotes artists.
Some galleries do have in-house public relation officers. It’s usually the more prominent galleries that do this. If only more galleries understood the need for agents. Should an artist become a renowned artist, not only are they promoting the artist but also the prestige of their gallery.
When searching for an art agent consider their track record. How effective are they? Which of their artists are renowned artists now? Where are they based, is it conveniently within your district and what of their international influence? What is their website prospectus like? What style of the art do they promote? Who are they promoting presently and how are they doing it? Are there links to their artists’ websites?
What genuine art PR agents do:
Generally public relations officers promote you in the media, such as newspapers, magazines, catalog, and organize TV appearances, etc. On the other hand, art agents should have extensive knowledge of art. Not only give you media coverage, but are able to organize exhibits, workshop seminar tours and act as art book publication agents.
The best art PRs know how to advise artists. That is, how artist should project themselves and how to magnify their talent. That means having:
- An awareness of the soul of the artist and their creativity abilities, ie how much pressure impacts on the artist’s emotional stability and creative powers.
- Understanding of the emotional side of art, ie knowledge of the sensational side of art and how it impacts on the senses of the viewing public.
- The agent must have sensitive intuition when suggesting new creative projects. And be able to describe and convey concepts to the artist, so that the artist can catch and translate the vision and beauty of the concept the agent has in mind.
To acquire a PR agent you need to produce a good CV record:
- An extraordinary portfolio of your artwork: As a presentation have catalog computer images of your art on CD or memory stick.
- Personal details: Your name, birth date and contact address, email, website and phone numbers.
- You will need a history of your art activities and rewards.
- List of galleries who exhibited and sold your work.
- If your circumstances are humble, it shouldn’t matter if your art is fantastic and your personality is fascinating.
- You should be able to describe your art and summarize what you intend to achieve.
- Anecdotes: Add interesting background facts, dramatic and funny incidents that happened to you or about your art that can be used in TV interviews or presented in newspapers and magazines.
- Have your record and presentations proof read before submission.
You and your PR need to get on well together and work as a team. You need to be able to take and handle criticism and rejection laudably. Be willing to work your butt off to keep up with what’s happening.
Once you have started on the road to success, you can’t crawl back into your comfort zone . If you think you can’t take the pressure, reconsider your goals and situation. Whatever you do, the bottom line is: you are the master of your future!